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Value and Price

You have likely heard the term "cost-effectiveness" (or Gaseongbi). It refers to performance relative to price. in most situations, you can consider "performance" to be synonymous with "value."

The Trap of Price

When people purchase goods, they pay a price. Some become fixated on the absolute price and purchase the cheapest option unconditionally, without assessing its value. Conversely, others become so captivated by the value that they purchase an item without even asking the price.

The Seller's Perspective

Operators of discount stores, like Daiso, hope that customers do not measure value. They do not want you to wonder whether a 1,000-won spray bottle will break after 10 uses or 100 uses. That is why they display the price tag "1,000 Won" prominently at the front.

The Department Store's Perspective

In contrast, when selling luxury goods like jewelry in a department store, sellers hope the consumer does not ask about the price. Therefore, they try to make the price tags difficult to find or even hide them. They simply want to state the amount when you hand over your card and process the payment immediately.

Value and Price

I will say it again. In the economic activity of buying or selling, the most important elements are value and price. This has not changed since the invention of currency. In the era of bartering, people likely only considered value. They evaluated whether the value of the item they held matched the value of the item the other person held. However, now we exchange goods for currency.

What is the Right Price?

Where one places value differs for everyone. That is why we have the word "values" (a person's sense of value). However, there is no such word as "a sense of currency." The Won is the same Won to everyone. Furthermore, through the act of currency exchange, the value of currencies worldwide is fixed, at least for that moment.

Why should you be afraid to ask for the price when buying something? This is a crucial act that has remained unchanged since the days of bartering: considering whether the currency I hold and the item you hold represent a fair exchange.